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Tim Hennessy
Rivet Brands

Payton Brands Expands, Rebrands as Rivet
Southwest Florida-Based Ad Agency Adds Vice President and Creative Director

Fort Myers, FL, March 1, 2022 — Payton Brands, a full-service branding and advertising agency based in Fort Myers, today announces that it is changing its name to Rivet Brands, which represents the strength of connections forged on behalf of agency clients and their audiences. Additionally, Rivet has added leadership in key areas to expand its capabilities in the areas of client services, creative, and digital media.

Tim Hennessy Partner, Vice President of Growth & Innovation

Tim Hennessy, twenty-five year veteran of broadcast media sales and management and immediate past president of the American Advertising Federation-Southwest Florida joins Rivet as Partner, Vice President of Growth & Innovation where he is responsible to cultivates client success. He holds a B.S. of communications studies from Indiana State University.

Kellie Bambach has been named Creative Director at Rivet Brands. A multi-faceted, award-winning art director and designer, she brings more than two decades of top-tier advertising agency and national brand experience to the firm. She is a graduate of the graphic arts B.A. program at The University of Michigan.

Kellie Bambach, Creative Director

“Our new identity better signals who we are – true partners, collaborating to build meaningful relationships between our clients and their customers,” said Wendy Payton, President of Rivet Brands. “Building up the Rivet leadership team strategically connects our growth plans with client opportunity. I’m thrilled to introduce our expanded services and expertise to Rivet clients, partners, and the business community.”

About Rivet Brands
Rivet (formerly Payton Brands) is an integrated branding and advertising agency that connects people to brands. Based in Fort Myers, Florida since 2019, Rivet serves a diverse clientele of companies, organizations, and entrepreneurial start-ups through effective strategic communications and omnichannel marketing. For more information, visit