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Rivet Brands, a full-service brand and advertising communications agency, announces the promotion of Kellie Bambach to Executive Creative Director and the addition of Tracy Crowell as its new Brand Director. The two ad industry veterans round out the leadership team with the agency’s founder and president, Wendy Payton.

“As we celebrate our fourth anniversary, I’m thrilled with the momentum that Rivet Brands continues to demonstrate,” Payton expressed. “Building up this unparalleled leadership team strategically connects our growth plans with client opportunity. With Tracy and Kellie in key positions, we have created an even stronger foundation for client success.”

Kellie Bambach
Executive Creative Director, Rivet Brands

Previously Rivet’s creative director, Bambach has led the agency’s award-winning creative effort since March 2022. In her new role as Executive Creative Director, Bambach will take a more active part in working with clients to create marketing concepts and produce effective brand communications. Also, she will help formulate the agency’s vision, planning, and administration.

“We’re experts at creating advertising that resonates with the intended audiences. It gets noticed, and it connects. And because it’s based on a strong strategy, our initiatives drive customers to take the desired action,” explains Bambach. “And that’s not always easy to do.”

Bambach delivers more than two decades of top-tier advertising agency and national brand experience to the firm. In addition to her role at Rivet, Bambach serves as an adjunct instructor at the College of Creative Studies in Detroit. She holds a BFA in graphic design from The University of Michigan.

Crowell joins the agency with more than three decades of experience in advertising agency management and ownership, account management, and creative copywriting. He founded and operated Crowell Advertising, one of Salt Lake City’s largest agencies, for over 27 years. Since 2013, Crowell has worked as a contract marketing director/consultant and a copywriter. During his career, he has partnered with hundreds of companies and industries and helped grow businesses ranging from local startups to national and international accounts.

Tracy Crowell
Brand Director, Rivet Brands

At Rivet, Crowell oversees account services and drives client brand strategy and planning.

“The talents, experience, and success of our leadership team are unmatched in Southwest Florida. We’ve been working with communications clients for decades and are still excited about what we do. We love being part of a client’s growth – seeing their sales increase and their goals met,” said Crowell.

About Rivet Brands
Rivet is a national integrated branding and advertising agency that connects people to brands and businesses to customers. Established in 2019, Rivet serves a diverse clientele of companies, organizations, and startups through effective strategic communications and omnichannel marketing with offices in Babcock Ranch, Florida, and Ann Arbor, Michigan. For more information, visit