BUILDING BRIDGES THROUGH BRAND BUILDING

WHAT WE DID

Marketing Plan | Brand Strategy and Identity | Website |
Direct Mail | eMarketing | Content Development |
Social Media

CHALLENGE

As a former senior international executive out to transform America’s ineffective health system and restore hope to families devastated by childhood cancer, the Bridge To A Cure Foundation client’s heart was in the right place.

It’s branding, however, wasn’t. After three years of struggle as a fund under the regional community foundation and lackluster fundraising results, the client enlisted the help of Rivet.

SOLUTION

The team went to work to conduct research and clearly define the brand’s core strengths, values and beliefs, its brand position, and five distinct target audiences: donors, political influencers, the healthcare community, peer innovators and families touched by childhood cancer. Then, Rivet developed a 3-year marketing plan. From there, the brand’s distinctive creative identity was developed.

OUTCOMES

Just five months into the new fundraising year, Bridge To A Cure Foundation had already raised the funds it took them three years to raise before the rebrand. Importantly, they launched as an independent 501(c)3. Plus, they’ve recruited two nationally renowned oncologists to their Board of Directors and forged a nationally respected network of alliance partnerships in support of their mission to reduced childhood cancer deaths 50% by 2030.