WHAT WE DID
Digital Media Buying | Creative Development | Copywriting | Lead Generation
1,500 LEADS AND A BIGGER MARKET SHARE.
CHALLENGE
The biggest challenge for this dealership was standing out among its competitors. Additionally, they were having difficulty increasing their market share.
SOLUTION
Our strategy was to expand reach among a growing number of “cord cutters” to complement traditional TV advertising. The solution was to implement an effective Over The Top (OTT) streaming campaign.
OUTCOMES
After just three months of the campaign, the goal for increasing market share was achieved. The client decided to increase their OTT campaign investment from $5,000 to $15,000 after bringing in more than 1,500 new leads per month.