Payton Brands Earns ADDY® for Advertising Excellence in American Advertising Awards District 4 Competition
Fort Myers, FL, April 14, 2022 — Payton Brands (now Rivet Brands), a full-service branding and advertising agency based in Fort Myers, has been honored with a 2022 American Advertising Awards District 4 Silver ADDY. The award was announced on Friday, March 25th by the American Advertising Federation-Fourth District, which held the competition. More than a thousand entries from across Florida and the Caribbean Islands were considered by a panel of senior advertising agency creative leaders.
The ADDY awarded to Payton Brands recognizes the powerful rallying-cry video “We’ve Had Enough,” produced on behalf of client Bridge To A Cure Foundation. “We’ve Had Enough” describes the unacceptable lack of progress toward childhood cancer cures and the Foundation’s plan to accelerate progress.
The firm took “Best of Public Service” and Gold ADDY Awards for “We’ve Had Enough” video and copywriting, as well as the Bridge To A Cure Foundation 2020 Annual Report “Unite Transform Cure” at the American Advertising Federation-Southwest Florida local awards ceremony in February.
“That we can use our advertising expertise to uplift our community and the world is a remarkable privilege for which we are grateful,” explained Payton Brands principal Wendy Payton. “This ADDY recognition places our work among the year’s best advertising produced in our state, and inspires us even more to make a difference — whether in business success for our clients or the lives of those we impact.”
Payton Brands’ and the other winners will be honored at the American Advertising Awards District 4 Gala at Full Sail University on April 23rd in Orlando, Florida.
About Payton Brands
Payton Brands is an integrated branding and advertising agency that connects people to brands. Based in Fort Myers, Florida since 2019, Payton Brands serves a diverse clientele of companies, organizations, and entrepreneurial start-ups through effective strategic communications and omni-channel marketing. In January 2022 Payton Brands expanded and rebranded as Rivet Brands. Learn more at rivetingbrands.com.
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Asset: View the award-winning video “We’ve Had Enough” here.