WHAT WE DID
Digital Media Buying | Creative Development | Copywriting | Lead Generation
Digital Media Buying | Creative Development | Copywriting | Lead Generation
The biggest challenge for this dealership was standing out among its competitors. Additionally, they were having difficulty increasing their market share.
Our strategy was to expand reach among a growing number of “cord cutters” to complement traditional TV advertising. The solution was to implement an effective Over The Top (OTT) streaming campaign.
After just three months of the campaign, the goal for increasing market share was achieved. The client decided to increase their OTT campaign investment from $5,000 to $15,000 after bringing in more than 1,500 new leads per month.